Adolf Loos

Adolf Franz Karl Viktor Maria Loos was an Austrian and Czechoslovak architect and influential European theorist of Modern architecture. His essay Ornament and Crime advocated smooth and clear surfaces in contrast to the lavish decorations of the Fin de siècle and the also to the more modern aesthetic principles of the Vienna Secession. Loos became a pioneer of modern architecture and contributed a body of theory and criticism of Modernism in architecture and design.