Alterian

Alterian was a UK-based supplier of marketing automation software and services. Alterian was founded by Mike Talbot, David Eldridge and Tim McCarthy in 1997. Initially based in Weston-Super-Mare, UK, it moved its headquarters to Bristol. Alterian floated on the techMARK index of the London Stock Exchange in 2000 In May 2006 Alterian acquired Email Marketing software vendor Dynamics Direct In July 2008 Alterian acquired Mediasurface, a UK based software Web Content Management software vendor for $35.6 million In July 2011 Alterian appointed Heath Davies as CEO, replacing David Eldridge who stepped down from the board in April 2011, along with the other founders Tim McCarthy and Mike Talbot later the same year. In December 2011 Alterian was acquired by SDL International, a company best known for its language services and technology and its Web Content Management solution SDL Tridion.