Ariens

Ariens Company is a Brillion, Wisconsin-based equipment company which has a long history manufacturing snow blowers and lawn tractors for commercial and high-end consumer markets. Ariens touts itself as being the "mower of the White House lawn," "official snow blower of Lambeau Field," and the "King of Snow". Ariens Company has branched into many product development projects over the course of its history. One of the most enduring and successful products has been the Ariens Sno-Thro. Ariens Company entered the snow thrower market at the urging of an Ariens distributor in the Northeast who wanted a two-stage snow thrower for home snow removal. Product design began on December 15, 1959 and by March 1960, a prototype was complete. Test models were demonstrated to distributors throughout the Snow Belt with widespread approval. It was July 1960 when the company started production and 1,865 units were produced in the introductory season. Older Ariens units used a very heavy gauge steel blower and rake design, and many of their older units remain in service after more than 30 years. By the late 1970s, Ariens produced more than 100,000 Sno-Thro machines each season.