Atlas Comics

Atlas Comics is the 1950s comic book publishing company that evolved into Marvel Comics. Magazine and paperback novel publisher Martin Goodman, whose business strategy involved having a multitude of corporate entities, used Atlas as the umbrella name for his comic book division during this time. Atlas, which itself had evolved out of Goodman's 1940s comic book division, Timely Comics, was located on the 14th floor of the Empire State Building. This company is distinct from the 1970s comic book company, also founded by Goodman, that is generally known as Atlas/Seaboard Comics.