Awareness

Awareness provides an on-demand social media platform where enterprises deploy Web 2.0 technologies to achieve real business benefits. Awareness leverages the power of user-generated content – blogs, wikis, podcasts, RSS, social networking, photos, videos, forums, discussion groups, etc. – to create online communities that connect an organization’s employees, customers, prospects, and partners. Major corporations such as McDonald’s, Kodak, the New York Times, Northwestern Mutual and Cannondale Bicycle Corp. use Awareness to improve employee communication and collaboration, drive new forms of revenue and channels, conduct market research and create a “corporate memory.” An Awareness community can be seamlessly integrated into existing intranets or public web sites or presented as a new branded web presence. The Awareness platform was first launched in January 2005 and now hosts hundreds of online communities. Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Mass.