Barbara Coll

Barbara "WebMama" Coll is a search engine marketing/SEM pioneer who in 2003 established the global, non-profit Search Engine Marketing Professional Organization. She has been a speaker at Search Engine Strategies conferences, and the Search Marketing Expo Conference Series. Coll is a past member of the advisory board for the Internet marketing conference Ad:tech. She is the CEO of Webmama.com Inc., a company she founded in 1996 to provide Silicon Valley with information about search engines, and search marketing. Coll has been quoted as an authority by major publications such as the San Francisco Business Times and CRM Magazine, she has also been invited to write about search for corporates such as PayPal, and talk about search for universities such as Stanford.