Bluenotes

Thrifty's, Inc. is a Canadian lifestyle clothing brand that was established in 1984. The concept is designed to attract consumers aged 14–24 through its "If Jeans Could Talk" inspired image and casual wear. It has developed into one of Canada's leading denim retailers and was formerly known as Thrifty's. In the early 1990s, popular American labels like Gap Inc. and Old Navy began to enter the Canadian market and soon Thrifty's was unable to compete in terms of cost and style. Thrifty's' 107 stores were bought out by U.S. retailer American Eagle Outfitters from Dylex and rebranded the store with the Bluenotes name in 2000. This was a difficult challenge for the American retailer, and after several years of losing money, the division was sold to privately owned YM, Inc. in 2004.