Bruce Prichard

Bruce Prichard (born March 7, 1963) is a professional wrestling booker, manager, and producer, currently working as the Senior Vice President of WWE and a member of their creative team. As a manager for the promotion, Prichard performed under the ring name Brother Love and served as the original manager of The Undertaker. During Prichard's run as Brother Love, he hosted his own segment, The Brother Love Show where he would usually support the heel wrestlers. After leaving WWE in 2008, Prichard served as the Senior Vice President of Programming and Talent Relations for Total Nonstop Action Wrestling (TNA, now Impact Wrestling). Since 2016, Prichard has co-hosted the Something to Wrestle with Bruce Prichard podcast with Conrad Thompson.