Person
Don E. Schultz
Don Edward Schultz (born January 20, 1934) is Professor Emeritus of Service at Northwestern University's Medill School. He is most notable for his research and writing on integrated marketing communications (IMC).
Don Edward Schultz (born January 20, 1934) is Professor Emeritus of Service at Northwestern University's Medill School. He is most notable for his research and writing on integrated marketing communications (IMC).
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