DWKX

DWKX – branded as 103.5 K-Lite – is a radio station in the Philippines that plays Adult contemporary format. It is owned and operated by Advanced Media Broadcasting System, Inc. Its studio and transmitter are located at Unit 906A, Paragon Plaza Building, EDSA corner Reliance street, Mandaluyong City. It was known as the first iteration of 103.5 K-Lite from October 23, 1995 – November 30, 2006 and later, Heart 103.5 from January 1, 2007 - June 19, 2007. In November 2006, the management of K-Lite decided to reformat and reorganize the station. On New Year's Day 2007, it was relaunched as Heart 1035 with an easy listening format, and new on-air personalities. They then transferred their studio from Paragon Plaza to Jollibee Plaza in Ortigas Center, Pasig City. On June 19, 2007, at exactly 9:00pm, 103.5 underwent another change of format, rebranding as 103.5 Max FM with a CHR format. By 2009, they switched directions to Top 40/Dance but kept the 103.5 Max FM moniker intact. From August 23, 2010 to July 2013, the station shifted from a high-end format to a "pang-masa" format.