FCB

Foote, Cone & Belding, aka FCB, is one of the largest global advertising agency networks. It is owned by Interpublic Group and was formed by the 2006 merger of the original Foote, Cone & Belding and Draft, adopting the name Draftfcb until 2014. Although the merger of the two agencies is fairly young, the origins of the conglomerate date back to 1873, with the opening of Lord & Thomas ad agency, which later became Foote, Cone, & Belding. The Interpublic Group is one of the big four agency holdings conglomerates, the others being Publicis, WPP, and Omnicom.