Franklins

Franklins was a supermarket chain selling packaged groceries and perishables throughout New South Wales, Australia. It created the No Frills brand of generic products, promoted by their mascot, "Red Sock," and labelled itself "Australia's Original Discount Grocer." Franklins also had stores in Queensland, Victoria and South Australia until 2001. In 2011 the entire chain was bought by Metcash and the stores are being sold off to independent buyers to operate as IGA supermarkets.