Howard Rosenberg

Howard Anthony Rosenberg (born June 10, 1942) is an American television critic. He worked at The Louisville Times from 1968 through 1978 and then worked at the Los Angeles Times for 25 years where he won a Pulitzer Prize for Criticism. Rosenberg coined the term mixed martial arts, or MMA, in the inaugural Ultimate Fighting Championship event at UFC 1 in November 1993. In recent years he has written the book No Time to Think: The Menace of Media Speed and the 24-Hour News Cycle with Charles S. Feldman and compiled an anthology of his works, Not So Prime Time: Chasing the Trivial on American Television. Rosenberg was a member of the Peabody Awards Board of Jurors from 1996 to 2003. He currently teaches multiple classes on television criticism as an adjunct professor at the USC School of Cinematic Arts. Rosenberg argued: if one word characterizes TV-driven popular culture, it's excess – the steroidal massing that comes from going too far, artificially swelling something beyond what's natural.The Forbes Media Guide Five Hundred, 1994 states: Smart and perceptive, Rosenberg crafts stylish reviews of TV shows and trends, producing columns both witty and quotable.... Tuned in to both TV and the outside world, Rosenberg provides the caviar of critiques.