J. D. Power

J.D. Power is an American-based global marketing information services company founded in 1968 by James David Power III. The company conducts surveys of customer satisfaction, product quality, and buyer behavior for industries ranging from cars to marketing and advertising firms. The firm is best known for its customer satisfaction research on new-car quality and long-term dependability. Its service offerings include industry-wide syndicated studies, proprietary research, consulting, training, and automotive forecasting. The firm is headquartered in Costa Mesa, California.McGraw Hill Financial purchased it from James David Power III in April 2005, and the private investment group XIO Group paid $1.1 billion to acquire the company in 2016. Dave Habiger was named its President and CEO in March 2018, with the objective of continuing to aggressively build and enhance the company's data and analytics and customer insights leadership. On July 30, 2019 equity firm Thoma Bravo announced that they had reached an agreement to buy the company for an undisclosed sum, although Reuters reported earlier in the year that the value was estimated to be close to $1.9 billion.