Jack Daniels

Jack Daniels (October 23, 1923 – September 3, 2003) was a Democratic New Mexico state representative. He ran unsuccessfully for the governorship in 1970, and for the United States Senate in 1972. In his last major election against Pete Domenici in 1972, Daniels took advantage of his name, which was similar to that of Jack Daniel's, a popular alcoholic beverage. He handed out tiny bottles of Jack Daniel's whiskey while campaigning. Despite this, he still lost the election to Pete Domenici, 54% to 46%.