KMXW

KURK is a commercial radio station located in Reno, Nevada, broadcasting to the Reno, Nevada area on 100.9 FM, and K286AG 105.1 FM in Carson City. Until September 12, 2011, KRZQ aired an alternative rock music format with a tagline of "Reno's New Rock Alternative." On noon on September 12, 2011, KRZQ changed to a Hot Adult Contemporary format. KRZQ now broadcasts on 104.1 FM, based in Fallon Nevada. The former station is now known as Mix 100.9, tagged as "Reno's Best Music Mix." The change in format did not result in immediate job losses, as many personalities started simply using different names. The hot adult contemporary was designed to fill the void from when KLCA dropped it for contemporary hit radio by July 2011. On September 28, 2011 KRZQ changed their call letters to KMXW, to go with the "Mix 100.9" branding. On June 20th, 2014, following KURK's sale to Educational Media Foundation, it was announced that KMXW will adopt the Classic Rock format found on KURK as 100.9 The Bandit once the sale is completed. KURK will then flip to EMF's Air 1 network. On August 1, 2014 The KURK call sign moved to 100.9 FM.