KPRI

KPRI is an Adult Album Alternative radio station in San Diego, California, that plays a variety of pop, rock music, blues, reggae, and folk. The station's studios are in the Sorrento Valley district in north San Diego. KPRI-FM is the only independently owned and operated commercial station in the San Diego market, and is owned by the Compass Radio Group, Inc. The station was formed on April 1, 1996 by two partners, Robert "Bob" Hughes and Jonathan Schwartz. Both had backgrounds in the corporate side of radio and had always hoped to create a station that was commercially viable while at the same time critically successful. 102.1 was licensed by the Federal Communications Commission with antenna and tower in San Marcos, California. The station was licensed as KXST to Oceanside, California and is now licensed to Encinitas, California. KPRI's transmission emitted a city-grade signal that covered most of San Diego County, but due to the topography of the county, there were certain areas the station served better than others.