Mister Softee

Mister Softee is a United States-based ice cream truck franchisor popular in the Northeast. It was founded by William and James Conway in 1956 in Philadelphia. It is one of the largest franchisors of soft ice cream in the United States. It has about 350 franchisees operating 600 trucks in 15 states. The company is headquartered in Runnemede, New Jersey. It is still run by the Conway family; John Conway, Jr. is now President.