Ned Roberto

Eduardo L. Roberto or Ned Roberto is a Filipino professor who is considered Asia's foremost authority in marketing. He was the Coca-Cola Foundation professor of international marketing, at the Asian Institute of Management located at Metro Manila in the Philippines. He has written several marketing related books and is currently, a part of the editorial board of the International Journal of Research in Marketing. His areas of interest for teaching and research include basic marketing, marketing research, social marketing and consumer behavior. He has also taught at the Northwestern University’s Kellogg Graduate School of Management Chicago Campus and at the Euro-Asia Centre of INSEAD Macau and Singapore programs.