Peter Fader

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. Peter Fader's PHD advisor's advisor (grand-advisor) was John Little (academic). This is a lineage of PHD advisors that includes Morse, Dirichlet, Euler, and the Bernoulli brothers.