Peter Moore

Peter Moore (born 1955) is a British/American business executive best known for his former positions as Senior VP of Global Sports Marketing at Reebok, President of Sega of America, and Corporate Vice-President of Microsoft's Interactive Entertainment Business division, overseeing the Xbox and Xbox 360 game consoles. From 2007 to 2011 he was head of Electronic Arts' EA Sports game division. In 2012 he was appointed COO of Electronic Arts. He resigned from Electronic Arts in February 2017 to become CEO of Liverpool Football Club.