Robert McKee

Robert McKee (born 1941) is an author, lecturer and story consultant who is widely known for his popular "Story Seminar", which he developed when he was a professor at the University of Southern California. McKee is the author of Story: Substance, Structure, Style and the Principles of Screenwriting, Dialogue: the Art of Verbal Action for Stage, Page and Screen and Storynomics: Story-Driven Marketing in the Post-Advertising World. McKee also has the blog and online writers' resource "Storylogue". Robert McKee’s “Story Seminars” have been held around the globe including Boston, Moscow, Amsterdam, Beijing, Mumbai, Paris, Rio de Janeiro, Sydney and yearly in New York City, Los Angeles, and London. The 3-day seminar teaches writers the principles of storytelling. McKee's one-day "Genre Seminars" teach writers the conventions of different styles of storytelling including thriller, comedy, horror, love story, action story, and writing for television. Rather than teaching story as a "mechanical" form, McKee gained notoriety for teaching story principles, allowing writers for theater, novels, film and television freedom to apply them as they wish provided the story ultimately “works”. After consulting on business storytelling for various multinational companies including Microsoft, Nike, Hewlett-Packard, Time Warner, and Siemens, in 2013 McKee launched a seminar for the business community in Los Angeles, New York City, Beijing, and Malta. In 2018, McKee partnered with digital marketer and Skyword CEO Tom Gerace to write Storynomics: Story-Driven Marketing in the Post-Advertising World. Storynomics, and the accompanying seminar, instructs leaders, managers and marketers how to use story in strategic management, brand management, and business communications.