Robert Trivers

Robert Ludlow "Bob" Trivers (; born February 19, 1943) is an American evolutionary biologist and sociobiologist. Trivers proposed the theories of reciprocal altruism (1971), parental investment (1972), facultative sex ratio determination (1973), and parent–offspring conflict (1974). He has also contributed by explaining self-deception as an adaptive evolutionary strategy (first described in 1976) and discussing intragenomic conflict.