Steve Golin

Former photographer-turned-producer who teamed up with Icelander Sigurjon "Joni" Sighvatsson to found Propaganda Films, a small independent firm which gained a comfortable foothold in the entertainment industry by producing music videos and video-style commercials for TV. By 1990 Propaganda was producing about one out of every three music videos made in the United States, yielding revenues of about $20 million a year for the company. Golin and Sighvatsson played a key role in making stars of rock acts like Guns N' Roses and have been much in demand by everyone from Bruce Springsteen to Prince.