Sysomos

Sysomos Inc. is a Toronto-based social media analytics company. The company uses content of social media sites including blogs, forums and Twitter to create a real-time picture on how products, people, and brands are covered in those media sites. It is designed to analyze conversations, themes and identify key influencers. Company's flagship product, Media Analysis Platform, mines and analyzes content from social media or user-generated content. The company also offers Sysomos Heartbeat which provides social media monitoring and engagement capabilities to communication professionals, brand managers and customer support groups. In 2013, Heartbeat was extended to add publishing components to deliver a holistic end-to-end social media marketing platform. On July 6, 2010, it was announced that Marketwire, a press release distribution company, had acquired Sysomos. In February 2015, Marketwired split from Sysomos and appointed a new CEO, Adnan Ahmed. In March 2015, newly independent Sysomos launched a redesign for its Heartbeat product and a new API for its MAP product.