Ultimo

Ultimo is a Glaswegian designer lingerie brand. Founded in 1996 by Michelle Mone via her company MJM Ltd with her ex-husband Michael, in 2013 after their relationship collapsed Ultimo was transferred to JV company Ultimo Brands International in partnership with Sri Lanka-based lingerie group MAS Holdings. In November 2014, Mone sold most of her majority stake to MAS Holdings, and bought a fake tan company.