Vefja

Vefja ehf., formed in 2000, was a pioneer software company in the Internet sector and a successful player on the Icelandic Web Content Management Market. Vefja ehf. was a start up within the Landsteinar Group, a leading Retail Solution Provider developing solutions in Navision ERP. The real breakthrough for Landsteinar International was when an agreement was signed with IKEA, Baugur Group and Adidas in 1999 to develop a warehouse management system in Navision to be used by all these companies. Landsteinar was nominated as the Icelandic Marketing Company of the Year in 1999 and received the President of Iceland Export award in 2001 . Vefja ehf. was formed by a group of four very young individuals, who had just recently graduated from college: Kjartan Fridriksson, Sveinn Benediktsson, Kristjan Freyr Einarsson and Eirikur Torfason. The fifth individual was Jon Orn Gudbjartsson, VP of sales and marketing at Landsteinar International. Each individual had a 10% share in Vefja and Landsteinar had 50%. The Content Management System Vefja developed is WebThor, developed in ASP and running on MS SQL. It is now sold and maintained by Betri lausnir ehf. in Iceland.