VisibleWorld

Visible World is a New York media company. Founded in 2000, it was the first provider of nation-wide addressable TV advertising technology. Their programmatic TV platform is used for programmatic TV sales, including by their subsidiary AudienceXpress. AudienceXpress was launched in 2013. As of 2011, the company deployed technology that let advertisers identify and reach more than 56 million US homes with regional, zoned addressable technology. In the New York Metropolitan region, Visible World provided access to more than 3 million homes with household level addressability. Household targeting means that even though two neighbors are watching the same TV channel at the same time, they might watch two different ads, so each sees a product that is relevant to them. As digital technology and mobile and wireless devices emerge and proliferate, Visible World has helped TV keep pace as the most relevant medium. Visible World has developed tech stack that enables advertisers, advertising agencies and media companies to deliver programmatic, addressable, and measurable ads.