WCCW

WCCW is one side of a radio combo in Traverse City, Michigan. It is owned by the Midwestern Broadcasting group, which to this day includes the family members of its original partners from the early 1940s, the Biedermans, Kikers and McClays. Midwestern acquired WCCW AM/FM, its long-time "local competitor" in 1996. The highly rated FM station is Oldies 107.5, while the AM station is one of the lowest-rated Arbitron-wise in the area. WCCW today carries a sports talk format, and is the Traverse City affiliate of CBS Sports Radio and Fox Sports Radio. It also airs play-by-play coverage of the Detroit Tigers, Detroit Lions, Detroit Red Wings, Detroit Pistons and Michigan State University sports.