WFCX

WFCX 94.3 Leland, Michigan, and WFDX 92.5 Atlanta, Michigan, are Northern Radio-owned stations that simulcast a classic hits format branded as Music Radio, The Fox FM. WFDX's 100,000-watt signal serves most of northern Michigan including Alpena, Gaylord and Petoskey, while WFCX, the flagship, serves the Traverse City area with 20,500 watts. WFDX signed on in 1989 as WAIR, owned by Rick Stone. At first, they aired an adult contemporary format with WNIC/Detroit's Johnny Williams doing a voicetracked version of his "Pillow Talk" show for nights. In the early 1990s, WAIR flipped to oldies, and shortly thereafter, WIAR 94.3 signed on, simulcasting WAIR's signal. Around that time, Northern Radio took over WAIR. On Thanksgiving 1997, WIAR flipped to country as B94.3 and their call letters changed to WBYB. WAIR remained oldies for more than a year until they started simulcasting with WBYB again under the new name B92.5/B94.3 with their call set being WBYC. On February 24, 2003, The Bee flipped to classic hits as The Fox. Since revising its format, The Fox FM's ratings have increased noticeably, as the station has drawn listeners from competing stations WCCW-FM and WGFN.