WGVU

WGVU-AM is a radio station that serves the Greater Grand Rapids, Michigan area. The main broadcast frequency is 1480 kHz, which is licensed to Kentwood, Michigan, a Grand Rapids suburb. It is simulcast on WGVS-AM 850 kHz, which is licensed to Muskegon. The station's current format is oldies music. Both WGVU and WGVS are owned and operated by Grand Valley State University, along with WGVU-FM and WGVS-FM. Additionally the station's audio simulcasts on the digital subchannels of WGVU/WGVK on channel 35.4/52.4, which features scrolling television schedules along with visual song/artist information for the radio audio. WGVU began broadcasting on May 22, 1992. The station since its inception has served as a public broadcaster and is a National Public Radio affiliate, with NPR News on the hour. AM 1480 was for many years the home of WMAX, which was in the late 1950s and early 1960s the leading Top 40 music station in Grand Rapids. Afterward the station played mostly middle of the road and adult contemporary music, although WMAX did briefly return to a Top 40-style presentation from about 1972 to 1975 as "GOOD MAX MUSIC 1480."