WHHO

WHHO was a radio station broadcasting a sports talk format. Licensed to Hornell, New York, USA, the station served the Elmira-Corning area. The station was owned by Bilbat Radio, Inc.. The station had been the home of Eric Massa's weekly radio broadcasts. Gene Burns, a Hornell native, began his long broadcasting career at the station. In 1946 the W.H. Greenhow Co, owner of the Hornell Tribune, launched WWHG-FM 105.3 as Hornell's 1st radio station. WLEA, a competitor, came on the air on 1320 Khz at 1 KW Daytime as part of the post-WWII radio boom in 1946. Shortly after that WWHG was granted a CP then license to operate on 1590 Khz at 1 KW Day. Faced with direct competition, WLEA went into bankruptcy, with most of the office fixtures and equipment having been sold to Cary Simpson for WFRM in Coudersport, PA. WWHG migrated to 1320 Khz, and WLEA returned to the air under different ownership months later on 1480 Khz. The Greeenhow Co. Exited the radio business in the mid 1959. The Al and Sy Goldman family bought the stations and operated them until the early 1970's, at which time new ownership changed the call letters to WHHO and WHHO-FM.