WIIL

WIIL is a radio station in Kenosha, Wisconsin that plays an album-oriented rock format and serves Kenosha, Racine and Milwaukee in Wisconsin, as well as the northern suburbs of Chicago. The call letters stand for Wisconsin and Illinois, as Pleasant Prairie, Wisconsin, the station's transmitter location, is located along the border of the two states. WIIL is owned and operated by Digity, LLC, through licensee NM License, LLC, and operates at 50,000 watts of power. In April 2010, the station received FCC approval to change its city of license from Kenosha to the Racine County community of Union Grove. This was to allow then-owner NextMedia Group to meet ownership caps with its Chicago cluster, as Kenosha is classified in that radio market by Nielsen Audio even though the station's signal favors Milwaukee more than Chicago; moving the city of license to Racine County places WIIL in the Milwaukee Nielsen Audio market instead. However the transmitter and studio facilities remained unchanged in the Kenosha area.