Willi Smith

Willi Donnell Smith (February 29, 1948 – April 17, 1987) was an American fashion designer. At the time of his death, Smith was regarded as one of the most successful African-American designers in the fashion industry. His company, WilliWear Limited, launched in 1976 and would go on to sell $25 million worth of clothing a year. After Smith's death, his business partner continued the line with various designers creating collections. Without Smith, the company floundered. Due to financial problems and poor sales, WilliWear Limited ceased production in 1990.