WKSE

WKSE is a Contemporary Hit Radio/Top 40 Mainstream station serving the Buffalo and Niagara Falls region of Western New York. The station's transmitter is located on Grand Island, New York. It has a sizable market in the Greater Toronto Area, but unlike the WBLK of old, does little marketing and promotion outside of Western New York, but now has to compete with two CHR/Top 40 stations, in the Greater Toronto Area; therefore, this will lower the amount of listeners there. It is currently owned by Entercom Communications, with studios located on Corporate Parkway in Amherst, New York. WKSE signed on as WHLD-FM in 1947. It changed calls to WZIR in 1980 and WRXT in 1984; the current calls were established in 1985. It currently runs a Top 40 format. Much of its playlist overlaps that of sister station Star 102.5 at times. WKSE competes with longtime rival, 2Day FM 105.1/101.1, which has a very similar format. Currently, the ratings for WKSE is higher than 2Day FM in the Buffalo and Niagara Falls region, according to Arbitron.