WMID

WMID is a radio station in Atlantic City, New Jersey which plays "the classic oldies". Its parent company is Equity Communications. WMID also carries the Philadelphia Phillies. Its studios are located at the Bayport One complex in West Atlantic City, and its transmitter is located north of the Casino district in Atlantic City. WMID began broadcasting May 30, 194. It was a Mutual affiliate on 1340 kHz with 250 W of power. During the fifties, sixties, and early to mid-seventies, WMID was the dominant Top 40 station in the Atlantic City area. In its peak years as a Top 40 station in the early to mid-seventies, it was known as "The Jersey Giant", although for a while after the introduction of gambling in Atlantic City, it labeled itself "the Lucky 13". Its play during its peak years was extremely formatted, with the number one song of the week repeated every two hours, with new songs being labeled "future giants", and, in keeping with the city's resort image, with oldies being labeled "souvenirs". The station presented a locally produced "top 40 countdown" every Monday night.