WMJM

WMJM, or Magic 101.3, is an Urban Adult Contemporary FM station licensed to Jeffersontown, Kentucky serving the Louisville metropolitan area owned and operated by Alpha Broadcasting. It carries the syndicated Tom Joyner Morning Show, distributed through Reach Media. The station's studios are located in downtown Louisville and the transmitter site is atop Kaden Tower in east Louisville. The station was originally licensed in 1979, initially airing an album rock format. By 1981 the call letters were changed to WJYL and was initially an adult contemporary station. In 1983 the station became the only Top 40 station in the Louisville market, but was sold the next year and changed formats, becoming the first FM station in the Louisville market to target African-American listeners. The stations was sold to the owners of Mainstream Urban Contemporary WGZB-FM in 1994 as an Urban Adult Contemporary-formatted sister station to the younger-skewing WGZB. This FM-FM duopoly combination covered the entire demographic reach of Louisville's African-American radio listenership, and hastened competitor WLOU-AM's decline as a longtime Urban/Black/Soul formatted station.