WROC

WROC is an AM radio station licensed to Rochester, New York. On September 2, 2008, WROC changed from an Air America affiliate to an ESPN affiliate. The format is closely affiliated with Buffalo sister station WGR, and carries Buffalo Sabres games, ESPN Radio, and beginning late 2012, Buffalo Bills games. The station's studios are located at High Falls Studios downtown, and its transmitter tower is on Rochester's southside near the I-390/I-590 freeway interchange. The station also airs on 95.7 FM as ESPN Rochester. The station's call sign is a reference to WROC-TV; while the stations are not and have never been co-owned, WROC-AM has an agreement with WROC-TV to provide local news coverage, and the borrowing of the WROC call signs from WROC-TV is included in this agreement. WROC-AM began broadcasting in 1947 under the callsign WARC. It was an early affiliate of the ABC radio network, but later changed to a locally programmed, personality-driven popular music station. It was purchased by the B. Forman regional department store chain in 1953 and changed its call letters to WBBF, the last three letters of which stood for "Buy B. Forman".