WXXM

WXXM is a radio station owned and operated by iHeartMedia, Inc. and serves the Madison, Wisconsin metropolitan area. The station airs a progressive talk format, and is noted for its loyal listener and advertiser base, whose outpouring of support for the format reversed a planned change by station management to convert the station to all-sports radio in early 2007. The station is also simulcast in the Milwaukee area over an HD Radio subchannel of WKKV-FM. WXXM also airs the "Pride Radio" LGBT-oriented format on their HD2 subchannel.