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Millennials Are Killing These Things

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Are millennials causing societal shifts? Non-millennials often agree that millennials are changing traditional industries with their modern technology and preferences. Millennials are perceived as spending their money on experiences and luxury items, rather than saving for big purchases like homes. To older generations, millennials are unpredictable, carrying significant student debt and opting out of conventional 9-to-5 jobs. The differences in economy and society between the 20th and 21st centuries contribute to the disconnect between baby boomers and millennials. While older generations sometimes misplace blame, there are instances where millennials are indeed influencing the decline of certain industries and trends. This list explores the things millennials are impacting, from household products to dining experiences.

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  • 1
    Honeymoons

    Millennials start spending their first few weeks of marriage apart.New York TimesThe New York Times noted a trend in "unimoons"—individual honeymoons where couples travel separately.New York PostOne in four Americans prefer traveling alone. This statistic applies to couples who cannot agree on a new vacation spot, so they take separate trips.

    A groom who spent his honeymoon away from his wife speculates this trend stems from workaholism and the work-and-spend treadmill, blocking coordination of a major life event.

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    The Real Estate Industry

    Millennials do not buy homes. This happens because they spend cash on avocado toast and $5 Starbucks lattes, or they face low pay and huge student loan debt.This situation is up for debate..

    Only a third of millennials own homes.This is the same number of millennials living with parents. The 2016 statistic shows the lowest homeownership rate since the 1960s.Homeowners are millennials who also live with parents. This 2016 statistic marks the lowest homeownership rate since the 1960s.

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    Relationships

    Gallup research shows only 16% of millennials were married and 14% lived with partners in 2014. The rest surfed Tinder.The mark of a strong person is a strong handshake, unless you are a millennial who rejects baby boomer social rules.According to the Journal of Hand Therapy, millennials have weaker handshakes than people in the '80s.

    Gallup research shows only 16% of millennials were married and 14% lived with partners in 2014. The rest were using Tinder.

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    Handshakes

    The New York Times research shows the most notorious generation does not eat cereal because it seems too hard for their stressed brains. Forty percent of millennials said cereal was too inconvenient because they had to clean up after eating it.

    Millennials are more likely to wish people "Happy Holidays," according to an NPR report.Journal of Hand TherapyWith most preferring the inclusive phrase, 53% of adults under 30 prefer the neutral greeting over "Merry Christmas," making them the only group doing so.

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  • 5
    Breakfast Cereal

    Cereal sales fell 5% from 2009 to 2014. Millennials caused this drop.

    Millennials created crowdfunding, allowing them to take it away or overuse it to shut down the world. A columnist for Bossip wrote a scathing op-ed about millennials using sites like GoFundMe, noting crowdfunding used to be "so dope," but they abused it to beg for money for high rent or expensive college tuition.The New York TimesMillennials stop eating cereal because it seems too much work for their stressed brains. New research found 40% of millennials felt cereal cleanup was too inconvenient.

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    Saying "Merry Christmas"

    Millennials want people to say "Happy Holidays," states an...NPR/PBS NewsHour/Marist pollMost adults under 30 prefer the inclusive "Happy Holidays" over "Merry Christmas." This makes them the only age group favoring the neutral greeting.

    Millennials do not kill Christmas yet. The same poll shows over two-thirds of Americans under 30 plan to put up a Christmas tree.

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    Crowdfunding

    Millennials started crowdfunding, so they can take it away (or misuse it so much it stops the world). According to a...BossipA columnist wrote a harsh op-ed about millennials using GoFundMe. Crowdfunding was "so dope" then; now they use it for high rent or expensive college tuition.

    This is also a source for memes (like thisTinder date turned into a failed GoFundMe.Does life really get better than that?

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  • 8
    Nine-To-Five Jobs

    Millennials just aren't feeling traditional 9-to-5 workdays.Traditional 9-to-5 workdays.Technology lets them log in anywhere. Eighty-four percent of millennials stay "always connected," checking work emails past work hours. Seventy-seven percent of millennials feel flexible schedules boost their productivity.

    Millennials are not working less. They are generally...Millennials earn less than baby boomers did at their age.Millennials blur the lines between work and home life.

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  • 9

    More couples seek prenuptial agreements. They seek to protect against debt, not fortunes.Leanna Johannes.PNC Wealth Management's senior wealth strategist said divorced couples can face half their spouse's debt. A survey by Student Loan Hero found this.Student Loan Hero.In 2018, 13% of respondents said debt affected their divorce decision.

    Relationship finance expert Aditi Shekar told...Refinery29.The number of prenups is rising because our generation saw our parents divorce. She compares prenups to insurance. "We all get health insurance, right? We’re not planning to get hurt."

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  • 10
    Costco

    Millennials avoid bulk shopping.The Washington Post.In January 2018, the Washington Post reported millennials skip warehouse stores. They use online shopping to stock essentials.

    Convenience drives the choice. Why haul a huge container of toilet paper home? You can get it delivered with a few clicks. Storage is another issue. Where do you put all that toilet paper without owning a house?

  • 11
    Pants

    In 2018, ...Leggings sales surged.Some retailers reported a 95% increase in leggings sales from last year. This happens because athleisure is growing; people wear workout clothes daily now.

    Could millennials signal the end of pants? Time will tell.

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  • 12

    According to...The Wall Street Journal.Younger folks pay more for premium pet food with high-end ingredients. This hurts brands like Mars' Pedigree, Nestle's Purina, and Smucker's Gravy Train and Kibbles 'n Bits. Nielsen reports yearly pet food spending rose 36% from 2007 to 2017.

    Business Insider calls this shift an increase in "Human grade.Beverley Petrunich, owner of a Chicago dog day-care center, says millennials delay marriage and having kids, opting to treat dogs and cats "like... their firstborn children."

    One Facebook user has...taken umbrage with this opinion.Duncan Johnson rewrote Business Insider's headline: "Younger people are treating their pets like living, breathing f*cking animals, and it's reportedly causing problems for some of the best-known pet food brands that have been selling garbage fillers that barely qualify as nutrition."

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    Cash

    Millennials answered...A new NPR/PBS NewsHour/Marist Poll showed...Sixty-three percent of millennials under 30 said they planned to use plastic for holiday shopping, nearly double the rate of shoppers ages 30 to 44 and 45 to 49. They chose plastic over cash.

    Younger millennials seem to swipe or tap through shopping lists because they shop online, use PayPal, or Apple Pay.

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  • 14

    The Manhattan power lunch suggests elite business leaders in tailored suits eating steak and drinking fine booze while making Wall Street history. Midtown establishments used to beThe Manhattan Power Lunch featured...place for catching glimpses of celebrities, reporters, and high-profile individuals; but journalist and newspaper editorSteve Cuozzosays this is no longer the case.

    The writer claimed younger executives eat lunches at work or skip the rich platters of their predecessors. Cuozzo stated that famous and powerful faces still visit Forlini's, Il Gattopardo, Porter House, and Balthazar. However, the table-hopping by heavy-hitters who move markets—the essence of old-school power-lunching at Michael’s or the Four Seasons—is shifting toward flip phones.

    Cuozzo did not strongly argue why millennials have reduced the power lunch mystique. He noted corporations move offices to other New York areas, and famous restaurateurs and chefs face higher rents. He claims this involves smart-suited youths leaving for "influencers" who want to eat at communal tables at the "bare-bones, gluten- and meat-free Village Den on West 12th Street."

    The writer suggested the drop in power lunching relates to demographics; diners were "80 percent male and nearly 100 percent white." He admitted the scene promoted heavy drinking, smoking, and overpriced food that privileged customers charged their companies.

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  • 15
    Canned Tuna

    Millennials are increasingly rejecting processed foods, and canned tuna is no exception. According toThe Wall Street JournalOnly 32% of millennials buy canned seafood; 45% of people over 55 buy the canned goods.

    "A lot of millennials don't even own can openers," said Starkist vice president of marketing and innovationAndy MecsThe article cites overfishing, a dislike for processed food, and the smell as reasons millennials avoid buying much canned tuna—not the lack of can openers in their kitchens.

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  • 16
    The Canadian Tourism Industry

    Millennials threaten to move to Canada when a Republican president wins, but they do not like visiting Canada for vacation.

    Millennials areThe Canadian tourism industry is eight times more likely to suffer.to vacation outside Canada than inside it.

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  • 17
    Beer

    Beer penetrationfell 1%from 2016 to 2017, and Goldman Sachs predicts the US beer market will slowly and constantly drop. Chief analyst Freda Zhuo says this sales dip happens because millennials are not getting PBR.

    Zhuo wrote,"We see the shift in penetration and consumption trends as driven by changing preferences in younger groups."This means millennials just do not value a good (or even a cheap) beer.

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    Also ranks #1 on Booze in US History · #4 on Weird History: Food Packaging, Ranked · #4 on Foods People Loved in 2022

  • 18
    The Hotel Industry

    According toMashableMillennials have dismantled the hotel industry. Younger travelers want clean, efficient places to stay; they reject extra expensive items. Millennials do not want a full dresser, closet, or desk and spend less time in rooms than other generations, forcing hotel chains to quickly change their setups.

    Airbnb, the digital travel planner for millennials, has pushed young people out of hotels and into private homes.

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  • 19
    Large Turkeys

    Many people prepare a very large turkey for Thanksgiving dinner, but not millennials. Bloomberg reports this generationprefers smaller birdsmillennials are moreaware of food wasteand want their turkeys to be free-range and organic.

    "People are starting to understand it’s not natural to grow turkeys up to 30 pounds," said Ariane Daguin, owner of wholesale food company D’Artagnan LLC. "Generally, that means they were penned up without room to move, which is why they are fat."

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    Lunch

    Millennials haveeliminated the midday mealas lunchtime restaurant dining dropped 2% in 2016. Many millennials swap dining out for lunch for snacking—perhaps they have the right idea.

    Millennials think snacks beat restaurants for lunch. They see them as healthier, easier, and cheaper during their one-hour workday break.

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  • 21
    Fabric Softener

    The Wall Street Journal The Wall Street Journal reports fabric softener sales fall faster than hemp-weaved millennial clothing stitches. Proctor & Gamble blames millennials for this decline. They favor athletic gear lacking fabric softener and natural, chemical-free products. Millennials probably ignore their grandma's old washer and dryer that ruins clothes.

    Proctor & Gamble fights back. Hoping fabric softener sales rise, the company markets the product as "fabric conditioner." People need conditioner for mermaid hair.

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  • 22
    Wine Corks

    Millennials hurt wine corks. Frat guys turn to cheap boxed wines like Franzia. Corks perform worse than aluminum screw caps.

    According toThe Atlantic, 65% of older millennials drink wine daily or weekly. Misinformation about corks—spoilage, shortages, and deforestation—caused the wine industry's younger consumers to reject the method. Using a corkscrew is also a hassle.

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  • 23
    American Cheese

    American cheese may have enough preservatives to last forever in your fridge.According to BloombergAmerican cheese is not staying in millennials' fridges. In October 2018, the publication named American cheese the latest victim of millennials.

    Millennials reject plastic-wrapped, single-slice cheese. This generation wants ingredients that are nourishing and have clear, natural names. Euromonitor International found US sales of processed cheese—like Velveeta and Kraft singles—dropped 1.6% in 2018. These sales have dropped steadily since 2014.

  • 24
    Bar Soap

    Bar soap sales dropped by 2.2% from 2014 to 2015.Bar soap dropped by 2.2%.Millennials think bar soap is covered in germs and inconvenient.

    Anyone who has seen that gross, solitary pubic hair clinging to a bar of soap agrees.

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  • 25
    Chain Restaurants

    Restaurants like Buffalo Wild Wings and Applebee's are struggling; everyone blames millennials.

    Buffalo Wild Wings CEOSally SmithSally Smith believes millennials largely caused the sales decline. She wrote:“Millennial consumers prefer cooking at home, ordering delivery, and eating fast in quick-casual or quick-serve restaurants over their elders.”

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  • 26
    The McWrap

    The McDonald's McWrap failed. Millennials used the plastic wrap. According toBloombergMillennials eating McDonald's do not seek low-calorie, quinoa-laden health food.

    McDonald's ended the McWrap line in the summer of 2016 because millennials ignored it.

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  • 27
    The Napkin Industry

    Millennials areMillennials destroy the napkin industry.This industry most millennials likely did not know existed. Do people who make napkins not also make paper towels? Are there napkin-only companies failing because millennials spend less? Apparently, there are.

    A recent study shows only 56% of millennial shoppers bought napkins; 86% bought paper towels. Some blame this because paper towels serve the same purpose as napkins, plus more. Millennials are very thrifty; brands must catch up or lose customers.

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  • 28
    Stillettos

    The rise of athleisure killed fabric softener and also killed stilettos.

    Millennials are all about casual clothing and saving money. They avoid those expensive Christian Louboutin or Manolo heels.They avoid those expensive Christian Louboutin or Manolo heels.

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    Golf

    Millennials do not like golf. Golf rounds are falling across the industry, andForbescites several reasons for this.

    Millennials dislike the exclusivity of golf clubs, the four hours needed to play, their short attention spans, the complex rules, the lack of diversity, and the cost.Their attention spans are tiny!The expense hurts millennials.

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  • 30
    Divorce

    Millennials may kill relationships, but they also kill divorce.They are killing divorce.A study by University of Maryland professor Philip Cohen found that US divorces dropped 18 percent from 2008 to 2016. Cohen suggested women drive this drop, pointing to higher education, financial stability, and better healthcare for women. This lowers the chance women marry young and reduces divorce risk.

    Cohen stated, "One reason for the drop is that married people are older and more educated." "Marriage is now a status symbol, not just something people do." Cohen predicted divorce rates would keep falling as the younger generation stabilizes, but noted that couples over 45 not in the millennial group still see more divorces.

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    Breastaurants

    Research byPornhubMillennials are not as into breasts as older generations. This caused fewer 'breastaurants' like Hooters, and hundreds of server jobs are at risk.

    The study shows visitors aged 18 to 24 search for breasts 19% less often, which matches a 7% drop in Hooters revenue. That hurts. Maybe millennials prefer butts, or maybe they just dislike expensive hot wings.

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  • 32
    The Diamond Industry

    Millennials do not marry like older generations. If they do, they are not buying diamonds.They are not buying diamonds.Millennials spend money on travel, not material goods. They have ethical issues with diamond mining.

    Cruelty-free diamonds cost a lot. Many millennials prefer paying student loan debt instead.

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