Before Instagram, Facebook dominated social media. But when Instagram showed promise, Facebook bought it for $1 billion in 2012. Now, Instagram is a top social networking site. Even daily users might not know everything about it. From the most liked picture to top users' pay per post, there's a wealth of Instagram facts. As Twitter declines, Instagram grows. Celebrity accounts gain more followers in an hour than most people do in a year. Beneath its surface, Instagram has interesting statistics that show its popularity and influence. With so many cool aspects, it's hard to know where to start. This list will equip you to explain Instagram's popularity to anyone, with key facts and numbers about the social media giant.
About this list
- 1

In less than six years, 30 billion photos uploaded to Instagram. The platform launched in 2010 and now serves as the main spot for sharing selfies and food pictures.30 billion photos have been uploaded.People uploaded 30 billion photos to Instagram. Instagram launched in 2010. It now serves as the main place for sharing selfies and food pictures.
39 - 2

Instagram is very popular in the United States.United States users make up 70% of Instagram users.Instagram became a global brand despite its short life. Around 70% of its users come from outside the U.S.
34 - 3

Around 77.6 million Americans have an Instagram account.77.6 million Americans are on Instagram. This equals just over 24% of the country's total population.
34 - 4

For geotagging, New York'sTime Square was the most popular place on Instagram.Paris's Eiffel Tower, London's Tower Bridge, Moscow's Red Square, and Los Angeles's Dodger's Stadium finished the top five locations in 2015.
32 - 5

Instagram is popular with everyone, regardless of how much money they make.A study showed that all economic classes use Instagram the same way.found a person's economic class had almost no effect on using Instagram. The highest and lowest economic groups were equally likely to use it; the two middle groups were only a few percentage points more likely.
26 - 6

The focus is on #love. For hashtags on InstagramLove is the most popular hashtag on Instagram., love rules. Other top tags include #cute, #tbt, #me, #beautiful, #happy, and #fun.
21 - 7

On average70 million photos upload daily.70 million photos upload daily to the social media platform. This equals nearly 3 million per hour and almost 50,000 every minute.
21 - 8

Facebook bought Instagram in 2012 for $1 billion. This seemed like much money, but it proved to be a good deal. Instagram expects to earn nearly $3 billion inFacebook bought Instagram for $1 billion in ad revenue.ad revenue by next year, on top of the money Facebook makes from its own ads.
20 - 9

Photos still lead on Instagram. While videos grow, photos still get 36% more likes.36% more likes than videos.Users like photos more than videos. Photos with faces get 38% more likes than those without faces. Use faces if you want likes, even if you shoot landscapes.
18 - 10

Selena Gomez is just the most followed person on Instagram. WithSelena Gomez has 69.26 million followers on Instagram.followers, she leads Taylor Swift, who has 69.13 million followers.
17 - 11

Many people seem glued to their phones, and Instagram plays a big part. 59% of American usersMost American users check Instagram at least once daily.and 35% check it multiple times a day. Only 10% check it every few weeks.
10 - 12

96% of top fashion brands in the U.S. use Instagram.brands are on Instagram.. That adoption rate is very high for anything, much more so for social media. The fashion sector is not the only one joining in; 85% ofAll fashion brands in the U.S. use Instagram.top brands use Instagram.
7 - 13

More teens are on Instagram than not. According toStatista reports that the majority of teenagers use Instagram.Nearly 60% of teens access the social media platform.
3 - 14

Instagram's account leads all others. It holds 144.25 million followers.It has 81 million more followers than Beyonce, and more than Taylor Swift and Selena Gomez together.It has 81 million more followers than Beyonce, and more than Taylor Swift and Selena Gomez combined.
1 - 15

Nearly one in five teens on Instagram has over 300 followers. Twenty-five percent have 100 or fewer followers, and 39 percent have none.Teens on Instagram have an average of 150 followers.The overall average follower count for teens on Instagram is 150.
-1 - 16

By 2017, America's total Instagram users were projected to hit 98.9 million.The projected number of American Instagram users by 2017 is 98.9 million.That number is expected to approach 120 million by 2020.
-6 - 17

Kim, Kylie, and Kendall have more followers than Russia has citizens.Kim, Kylie, and Kendall have 169 million followers. This means they have 26 million more followers than Russia has citizens.They possess 169 million followers. That is 26 million more followers than Russia has citizens.
-8 - 18

Taylor Swift is the second most followed person on Instagram.Taylor Swift's cat is also very famous.Taylor Swift's cat Meredith appeared in three of last year's top photos, even though she lacks an official account.
-8 - 19

Kendall Jenner holds the most liked picture on Instagram; it is a selfie with 3.5 million likes and 167,000 comments.Kendall Jenner's selfie has 3.5 million likes and 167,000 comments.This picture surpassed a post by her half-sister Kim Kardashian to take the top spot.
-9 - 20

Product placement and celebrity endorsements are old tricks, but social media changes things. Big names on Instagram usually post pictures with a brand or endorse it.Big names get paid well when they post with brands or endorse them.Some top users earn up to $300,000 for one post.
-12 - 21

The top five Instagram users are all women.Justin Bieber is among the top five.Justin Bieber is number six. He ranks just behind Beyonce in followers and ahead of Cristiano Ronaldo.
-24
More like this

17 People Share Funny Stories Of Being Mistaken For Employees
On Subreddit r/IDontWorkHereLady, people share funny stories of being mistaken for employees. We've compiled the most hilariously frustrating ones, varying from frustrating to wholesome - vote up the best ones!

Strongest MCU Characters, Ranked
Over 7,000 fans voted on 20+ characters in Strongest Characters In The MCU, Ranked. The current top 3 are Thor, Scarlet Witch, and Doctor Strange.

Best 'My Hero Academia' Fanfiction, Ranked
Over 13K fans voted on 30+ items for Best 'My Hero Academia' Fanfiction, Ranked. The top 3 are Hero Class Civil Warfare, Yesterday Upon The Stair, and Erased Potential.

Ouija Board Enthusiasts Meet Zozo
On Reddit, people use Ouija boards to contact Zozo, a demon allegedly haunting since 1816. Redditors share outlandish tales that seem too real to be fiction, claiming Zozo torments and teases believers who use these boards.

Comments (0)
Join the conversation
Sign in to share your take and reply to others.
First take? Share what stood out to you.