Taylor Swift, the queen of hidden messages, has mastered the art of weaving clever Easter eggs into her music videos. With 14 albums under her belt, Swifties worldwide dissect her videos frame-by-frame to uncover clues about her personal life, lovers, and upcoming works. Recurring props, meaningful color combinations, and celebrity cameos make each video a new piece of a treasure map. Fans have unlocked album titles and identified Swift's infamous ex-lovers. They've even found clues about who Swift is feuding with behind the scenes - including the battle over her masters. As time goes on, Swift's creativity and attention to detail in these playful Easter eggs show no signs of stopping.
About this list
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Taylor Swift's use of Easter eggs shows in the "Out of the Woods" music video. She wears a paper airplane necklace pointing toward her ex-boyfriend, Harry Styles.Harry Styles was rarely spotted.Swift wore a paper airplane necklace in 2012. This appeared early, suggesting Swift and Styles had become romantically linked.The couple split up in early 2013.In early 2013, Swift rips off the necklace in the music video.
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Ice Spice adds a special element to the 2022 "Karma" music video.The video premiered live during the Eras Tour with a new, remixed version featuring the rapper.During the Eras Tour, a new, remixed version with the rapper appears. Swift looks like a Greek goddess on a glowing pedestal. Fans notice the pedestal has Roman numerals “MCMLXXXIX,” which means “1989,” pointing to Swift’s successful past era.
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In "The Man," a satire on gender double standards, a "No Scooters" sign on a graffiti wall acts as an Easter egg. Scooter Braun, who famously bought all of Swift’s masters from Big Machine in 2019, is the likely reference.Braun famously bought all of Swift’s masters from Big Machine in 2019.Are all of Swift’s Big Machine masters from 2019? A sign says, “Missing: If found, return to Taylor Swift.” Braun likely got the hint.
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The 2022 “Bejeweled” music video, inspired by Cinderella with Laura Dern and the Haim sisters as step-family, shows a color-coded elevator scene. One frame displays a button panel with 13 floors.Each of the 13 floors represents a different Swift album.The numbers "3" and "13" share the same purple shade, alluding to 2010's "Speak Now."
The numbers “3” and “13” share a purple shade, suggesting a nod to 2010.In the star-studded "You Need to Calm Down" video, Katy Perry, Billy Porter, RuPaul, and Ryan Reynolds appear. Swift also got talk show host Ellen DeGeneres to reveal a song title: "Cruel Summer."The title appeared as a tattoo when DeGeneres got a piercing. "Cruel Summer" became a hit after Swift finally released it as a single in 2023.
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In the 1970s style of the 2022 "Anti-Hero," Taylor confronts two ghosts dressed in patterned tablecloths. These figures are Easter eggs referencing Swift’s past artistic eras.Taylor confronts two ghosts dressed in patterned tablecloths in the 2022 "Anti-Hero" video. These figures are Easter eggs referencing Swift’s past artistic eras.For the “You Need to Calm Down” music video, Katy Perry, Billy Porter, RuPaul, and Ryan Reynolds appear. Swift hired Ellen DeGeneres to reveal the song title “Cruel Summer.” DeGeneres gets a tattoo of the title in a scene; “Cruel Summer” became a hit after Swift released it.Swift finally released “Cruel Summer” as a single in 2023.Swift released it as a single in 2023.
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In the 1970s style of 2022’s “Anti-Hero,” Taylor faces two ghosts in patterned tablecloths. These figures are Easter eggs referencing Swift’s past artistic eras.The ghosts in 2022’s “Anti-Hero” reference Swift’s past artistic eras.The red heart-shaped sunglasses appeared in the 2013 music video for “22.” A cowboy hat represents country music or the 2020 song “Cowboy Like Me.” A daisy-patterned wallpaper nods to 2017’s “Don’t Blame Me.”
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Swift looks like a zombie in the “Look What You Made Me Do” video after bathing in diamond gems. People see a gravestone there naming Nils Sjöberg, a songwriter pseudonym credited on Calvin Harris’s hit “This Is What You Came For.”
Swift turned out to have helped pen the 2016 track.The track helped pen the 2016 song.Harris publicly criticized Swift and her team for how they announced the news.Swift posted this on X (formerly Twitter).She wrote, “I know you’re off tour and you need someone new to try and bury… but I’m not that guy, sorry. I won’t allow it.”
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The “ME!” music video features Panic! At The Disco’s Brandon Urie. Swift sits on a stone unicorn. Eagle-eyed fans see a neon sign spelling “Lover,” a reference to an album Swift would release.This happened just four months later.This occurred in 2019.
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Graffiti in the “…Ready for It?” video tells its own story, starting with Swift entering a creepy warehouse. Sharp eyes spot the numbers 89 and 91 in orange and yellow on the wall.This is rumored to reference.Swift’s boyfriend, Joe Alwyn, was born in 1989, and Alwyn in 1991. The video shows phrases like “all eyes on us,” which later became lyrics from the 2017 album.This relates to Swift’s reputation.
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Swift finds a lush rainforest inside her piano in the “Cardigan” music video. She then returns home to a cabin lit by candles and wood. A picture of Swift’s grandfather, Archie Dean Smith, hangs on the walls. Smith served in the US Marine Corps during World War II and signed up early for the war, Swift told.Entertainment WeeklyThis happened in 2020.
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A red box appears in Swift's videos. This prop holds deep meaning. It shows up in the music videos for two songs from the 2021 “Taylor's Version” of her 2012 album.The color is red.The red box appears in “I Bet You Think About Me” and “All Too Well.” Since Swift has calledthis, she has called red.Swift calls this her only “true break up album.” We can assume the songs concern the lost love, Jake Gyllenhaal, because Swift and Gyllenhaaldatedfor a short time in 2011, and the album was released the following fall.
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In “Bejeweled,” Laura Dern’s line includes the phrase, “Speak not,” which is one letter from “Speak now.” Dern toldEntertainment TonightShe said, “I am honored to be part of it. And so excited for this amazing moment of triumphant success for [Swift.]”
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"Bejeweled" gives fans a ride of feelings, ending with an Easter egg.This is a callback.It recalls her 2020 work with Bon Iver, "exile." Swift opens a pocket watch marked "exile ends." The frame also shows a countdown, signaling it is time for Swift’sfolkloreandevermorealbum eras (where "exile" appeared) to shift focus to her 2022 project,Midnights, take center stage.
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As the lead single from 2022’sMidnights, the purple setting for "Lavender Haze" showed whatan Easter egg collection.It offered clues about the new music. An alarm clock striking midnight was the clearest symbol, representing the album title.
Song names offer clues. "Mastermind" shows on a vinyl record cover. "Midnight Rain" means a TV weather report. "Karma" is represented by model Laith Ashley, who plays a weatherman before joining Swift in bed. Swift sings, "Karma is the guy on the screen / coming straight home to me."
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