Underground Makeup Brands You Should Know

ColourPop Cosmetics shared a post.onJan 5, 2018 at 8:42am PST/time>

ColourPopColourPop may finally reach Sephora. This underground makeup brand first succeeded by offering a strong line of bold pressed pigments at drugstore prices. ColourPop's price often beats local Walgreens. They are fast fashion for your face, like Forever 21.

The cruelty-free brand started in 2014. They tested all products on actual employees, not lab animals. Clothes from a fast fashion brand change after one wash.ColourPop's Super Shock ShadowThis shadow packs a punch. The formula is highly pigmented, especially with a finger instead of a brush. It feels buttery soft.

A post shared by DOSE of COLORS (@doseofcolors)onJan 16, 2018 at 8:52am PST/time>

Dose of Colors offers a lipstick that wears well and does not move. You will find nothing better. The brand became a cult favorite after launching in 2013 because of its vegan and cruelty-free products.

Anna Petrosian founded Dose of Colors. She is a makeup artist with ten years of experience. She started the brand to give makeup lovers real color. Her vision fought against poor, low-pigment beauty buys.matte liquid lipstickThis lipstick has more nudes than a person can count. It includes muted mauves and sand-kissed taupes.

Makeup Geek Cosmetics shared a post.onAug 29, 2017 at 2:52pm PDT/time>

The blog-turned-makeup brand launched by YouTube star Marlena Stell. It started with brushes and eyeshadows. Now, it sells almost every makeup product. The website offers everything a beauty lover needs, from gorgeous duo-chrome eyeshadows rivaling MAC quality to pressed pigments and eyeliners.websiteThe website has everything a beauty lover needs, including duo-chrome eyeshadows that match MAC quality, pressed pigments, and eyeliners.

The brand's success comes from fast customer service and dedication to makeup education. They do not just give you eyeshadows. They do not teach you how to use them. The website fills up with tutorials and inspiration from Marlena. She shares tips for experts and beginners. They also have an idea gallery if you need a spark for your next look.

A post shared by Melt Cosmetics (@meltcosmetics)onJan 13, 2018 at 10:47am PST/time>

Melt Cosmetics started in 2013 with two friends. Now, it has 2.7 million Instagram followers. Co-founder Lora Arellano went from working at the beauty counter to becoming Rihanna's makeup artist.

Melt Cosmetics always chose bold colors. They launched to fill a market lacking blues, greens, and purples, which saw lots of pink and red lipsticks. Their eyeshadow stacks became a beauty staple. The Radioactive Stack shows unmatched color.

Karity (@karity) shared a post.Jan 12, 2018 at 5:08am PSTJan 12, 2018 at 5:08am PST/time>

Karity's Unicorn Dreams palette looks magical. The brand built itself on giving high-quality makeup at drugstore prices, keeping it within budget.

Karity's start is tooadorablenot to mention. Founder Isaac Rami began the idea after seeing how much his wife spent on one eyeliner stick. He launched his brand using his wife's maiden name, aiming to bring luxury beauty to all women, not just those who can afford it. His self-funded success put him onForbes' 30 under 30 list.

OFRA Cosmetic Laboratories (@ofracosmetics) shared a post.onJan 1, 2018 at 7:59am PST/time>

Ofra Cosmetics started withOfra Gaito, a therapist and makeup artist in the industry since 1979. She is an expert, and her Instagram shows this with her famous highlighters.

Ofra has a celebrity client list. Her hypoallergenic formulas suit every skin type, which is needed in an industry that often ignores brown skin. The only issue is that their highlighters are so good; people fear touching them to ruin the pressed designs. That is the cost of beauty!

Jouer Cosmetics (@jouercosmetics) shared a post.onJul 31, 2016 at 3:31pm PDT/time>

Jouer Cosmetics makes themost popularlipstick on Pinterest. Jouer's rose-gold, metallic liquid lipstick 'Papaye' got pinned over 187,000 times (and it has a glittery impact). Despite Papaye's popularity, Jouer stays relatively unknown.

Christina Zilber, a hardworking mother and model's daughter, founded this underground brand a decade ago. Zilber wanted unique, wearable makeup that worked well for skin. Every product does double duty, and sheconsidersthe brand "beauty with skincare included."

Milk Makeup shared a post.Milk Makeup is on the list of underground makeup brands you should know.Nov 10, 2017 at 2:04pm PST/time>

Milk Makeup balances bold and bare makeup. This utilitarian brand finds boldness in minimalism. Its unique products offer multiple uses. The Lip + Cheek stick applies a sheer tint anywhere. Shimmery, holographic highlighters appear barely there yet make an impact.

Milk Makeup offers an adult take on light-hearted, nostalgic makeup. TheirIt is a holographic stick.works for both unicorns and work. TheirIt is a tattoo stamp.makes a fun touch for a festival weekend.

Sugarpill Cosmetics shared a post.Sugar Pill Cosmetics is on the list.Dec 31, 2017 at 10:21am PST/time>

The Sugar Pill CosmeticsSugar Pill CosmeticsThe Sugar Pill Cosmetics of today keeps the DIY Punk ethos its founder had running a punk fashion line in 2003. The brand started to reject beauty norms. Subtle makeup meant to hide flaws is gone. Artistic expression is the focus.

Sugar Pill's line of intense shadows and lipsticks suits people who do not want to pick between a bold lip and a bold eye. Have both. With eyeshadows like "Buttercupcake," an acidic, neon mustard, and lip colors like "Shiver," a metallic, royal blue, the bold options are endless.

Glossier shared a post.Glossier is on.Sep 3, 2017 at 7:05am PDT/time>

Beauty editors launched Glossier in 2010 as the millennial response to the sticky Juicy Tubes of the early 2000s. Eight years later, it stays popular due to its focus on skincare and its new brow product, "Boy Brow." Boy Brow thickens, fills in, and grooms brows with one natural swoop.

Boy Brow's success matches Glossier's goal. Natural beauty is the center. The brand supports real girls instead of Photoshopped magazine models. Makeup must be simple and easy to use. Products range from berry-kissed lip tints to dewy moisturizers. This makes the brand accessible to makeup-unaware tomboys and YouTube makeup artists.

Jeffree Star Cosmetics shared a post.Jeffree Star Cosmetics is on.Dec 4, 2017 at 4:16pm PST/time>

Jeffree Star Cosmetics, who became a beauty mogul from his Myspace fame, started his makeup company in 2014 after his music career. The Warped Tour veteran markets his makeup brand on the road and in indie music spots likeAlternative PressJeffree Star Cosmetics succeeded outside the alternative music scene with its unique liquid lipstick shades and blinding highlighters.

Star invested his life savings into launching his company. People know it for its trademark Velour Liquid Lipsticks. While other brands focused on Kardashian-approved nudes, Star released bright fashion colors like "Blow Ponya cool-toned lavender, and "Drug Lord," the first white liquid lipstick. Jeffree Star Cosmetics offers bold beauty if you like shimmering blue highlighters and Medusa-inspired neon greens.